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Research papers

Cognitive neuroscience, marketing and research

This paper addresses what cognitive neuroscience really means for marketing, assesses the relevance of cognitive neuroscience techniques, like brain imaging, to marketing research. Academic scientist perspectives are combined with marketing research...

Catalogue: Congress 2006: Foresight
Authors: Jane Raymond, Graham Page
September 17, 2006
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Citation

Raymond and Page (2006a, September 17). Cognitive neuroscience, marketing and research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/cognitive-neuroscience-marketing-and-research